ChatGPT and GPT-3 by OpenAI are really mind-blowing tools. Together with DALL-E they can significantly change your digital marketing strategy by facilitating various tasks. This is not a buzz in news feeds, it's a new era in marketing and content creation. AI is one of the biggest technology trends for 2023, and we believe that users will experiment with these artificial intelligence technologies and will soon publish very interesting cases with result. Though these tools are in beta and still require careful revision of results, it is worth trying DALL-E, GPT-3 and ChatGPT for marketing.
ChatGPT is the latest language model from OpenAI. Reinforcement Learning component makes this product unique. This technique uses human feedback in a training loop. This, as a result, minimizes untruthful data output provided by ChatGPT. You can use ChatGPT for marketing to write posts and articles. It is very useful if you need to produce a large amount of content during the short period of time and do not have enough human resources for creative posts writing.
However, you should keep an eye on the generated content and update it by making more human like. For this you can use transitional and phrasal words and express your own opinion.
With help of GPT-3, which you can test on special playground, you can:
While testing GPT-3 for marketing, we came out with the following observations:
In the above examples we have described how you can use GPT-3 for marketing. However, the functionality of this tool is not limited with this. You can use it to create charts or code from text.
DALL-E is an artificial intelligence tool which can create realistic images and art from the text description. It is still in beta testing. Images editor does not support editing of the image itself. It allows extending the image by generating a new content and upload images of the objects which you can place on a generated image. There is also an eraser which you can use to remove the generated content to generate it anew with help of special content generation frame. You cannot edit the image which was generated by updating texts on it or filling out bubbles or windows on a schema.
At present you can generate an image based on your text description. It is very useful for marketing when you need to create different images for your blog and social media posts. For example, I wanted to get an image for my post about customer service. DALLE-E generated the following image based on my description: "a cat with earphones and a cup of coffee typing on a laptop photo":
As you can see though it is not perfect but is quite realistic and may be a used to illustrate a post on social media. With DALL-E you get 50 free credits after registering an account and 15 free credits each month. Each click on "Generate" button takes one credit from your balance. This means you can spend all credits on extending one image, so be careful. If you run out of credits, you can always purchase them. 115 credits cost $15. Existing free credits are enough to evaluate the feature and decide whether it is worth using. However, it is not enough to use this artificial intelligence tool for marketing on a regular basis.
AI assistance in copywriting and marketing allows businesses to quickly generate engaging and relevant content. With help of prompts it is possible to tailor the content to the target audience with minimal effort. As a result, using ChatGPT, GPT-3 and DALL-E for marketing will help to improve your online presence and customer engagement.